WATCH THE GAME. FEEL THE MUSIC.

From June 11 to July 19, the World Cup Music Festival will transform the FIFA World Cup 2026 tournament into something uniquely New York: a cultural home base for the world. Each game in July and select games in June will be screened live on a full professional system, bringing fans together in real time to share the tension, joy, and pride of the game. When the final whistle blows, the focus shifts seamlessly from screen to stage as live bands and curated DJs perform music rooted in the cultures of the teams that just played.

Under the banner “Watch the Game. Feel the Music,” programming for World Cup Music Festival will span multiple weeks aligning key matchups with genre-specific performances Brazil with Brazilian bands, Mexico with Mariachi, Eastern European teams with Balkan Brass bands and DJ sets. The festival will start in June and continue with upper-level games in July,.

While the artist being booked will be local and regional headlining bands, early game days will include youth and community bands, giving young musicians a rare opportunity to perform on a professional stage during a global event. We will be collaborating with Third Street Music School for the curation of the early events. Evenings build into headline concerts and dance-floor celebrations curated by Drom with each country’s musical identity. Country-specific beer selections, themed cultural touches, and thoughtful scheduling ensure that each night feels distinct like stepping into a different corner of the world without leaving New York.